SHONALI ADVANI

My Story

I'm a former business journalist and have spent almost a decade covering startups and entrepreneurship in India ever since the second wave began in 2009. Apart from writing about a host of sectors and profiling some of India's most illustrious business icons, I also oversaw production of Power of Ideas page during my stint at The Economic Times in Bengaluru.

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In 2016 I decided to leave the frenzy of the newsroom and venture out on my own to use my experience with content as an editorial consultant and freelance writer. My editorial consultancy services creating a content strategy for companies based on their needs. Projects are executed independently or with the company's team of writers. Projects are typically large-scale and I provide clients with an end-to-end solution to take their content plans off the ground.